The Carlsberg website with a large promotional stage.
Whenever you say “That calls for a Carlsberg“ it means that you have achieved something great or you committed yourself to an important decision.
Carlsberg Messenger app was created to let users celebrate their important decisions with their Facebook fans.
Therefore users were able to present their “Call for a Carlsberg“ through a customizable video message to their Facebook friends.
Users were able to collect votes for their “Calls“ to win a trip around the world.
Facebook landing page with price communication.
Located on every Carlsberg website users were given a little incentive for scrolling all the way down.